In modern education, combining learning with real hands-on experience is becoming a key trend for children's all-round development.
Wanting to give children a place to learn through real hands-on experience, VPMilk partnered with KizCiti, the pioneer of “edutainment” in Vietnam, to create a first-class practical career-discovery model.
A meaningful partnership between two major brands
On 8 November 2024 at KizCiti Hanoi, VPMilk and KizCiti officially opened the “VPMilk Eco Farm factory complex” model — a strategic step to offer a unique edutainment experience combining education and entertainment. VPMilk hopes the model will be an exciting place for children to learn and explore.
The opening was attended by Ms Nguyễn Thị Thu Phương, Chairwoman and CEO of VPMilk (third from right), and KizCiti's General Director Mr Lê Quang Hưng (fifth from right) and CEO Ms Mai Nhung (second from left).
Leaders cut the ribbon to open the VPMilk Eco Farm factory complex model
At the opening of the “Sữa Ngon” VPMilk Eco Farm production line model at KizCiti, VPMilk's Chairwoman and CEO said:
“VPMilk decided to invest in the delicious-milk production line and process model at KizCiti because we highly value KizCiti's edutainment approach, which puts hands-on activities at the centre. Through real experience, children develop observation, logical thinking, teamwork, independent work and problem-solving skills in a very visual and useful way.
Just as importantly, through these activities children discover their hidden abilities and can find a career direction early, so they are well prepared and confident as they grow up.
VPMilk has delicious, nutritious and safe milk to care for children's physical development, and KizCiti has a scientific, well-designed approach to learning and play that cares for their spirit. That is why the partnership between VPMilk and KizCiti is the perfect combination of ‘Body – Heart – Mind’.”
Ms Nguyễn Thị Thu Phương, Chairwoman and CEO of VPMilk, speaks at the opening. Photo: VPMilk
Winning children over with “delicious milk” through real experience
One of VPMilk's top priorities is delicious milk with the right taste, respecting children's preferences. At the “VPMilk Eco Farm factory complex”, children not only take part in making milk but also taste the products and rate the flavour themselves in the “Sữa Ngon” app. This is one of the model's highlights and shows VPMilk's commitment to “Delicious milk for Vietnamese families”.
The children's positive feedback confirms VPMilk's mission: “to bring good, delicious and safe nutritional products of genuine quality, building a solid nutritional foundation for children and consumers in Vietnam and the region”.
Children's real experiences are the most honest measure that drives VPMilk to keep improving its products in both quality and taste.
The leadership team watches with excitement as children rate and write about the taste of VPMilk's milk. Photo: VPMilk
Discover the “VPMilk Eco Farm factory complex” model
The model is designed as a hands-on experience zone where children can learn about and take part in modern milk production. They learn and practise realistic activities that help them understand how a delicious, nutritious carton of milk is made.
At the VPMilk Eco Farm model in KizCiti, children play the roles of dairy farmers, factory workers, engineers and lab researchers creating delicious milk formulas. They also learn how a delicious, nutritious and safe carton of milk is made, how to trace where food comes from and how to judge the quality of nutritional products, so they can choose good, safe products for themselves and their loved ones.
The “VPMilk Eco Farm” model has several zones: a dairy farm, the modern VPLAB laboratory, a fresh milk and yogurt factory, a bakery and the VPMART store.
Children can also enjoy many other activities, such as testing their fitness in the multi-purpose VPSport zone, creating crafts from milk cartons and working as warehouse staff in the logistics area.
Learning by doing – preparing for the future
The partnership between VPMilk and KizCiti offers more than a fun playground: it helps children develop creative thinking, teamwork, problem-solving and independence. Through real experience, children recognise their abilities and can discover career directions early.
It is also part of VPMilk's long-term strategy to care for and educate the next generation, supporting children's all-round physical and mental development.
VPMilk's commitment – “Delicious milk for Vietnamese families”
Positioned as “Delicious milk for Vietnamese families”, VPMilk keeps delivering high-quality nutritional products while creating worthwhile places for children to play. The “VPMilk Eco Farm” model is proof of VPMilk's efforts to combine education, entertainment and career discovery, supporting children's all-round development.
For more about the brand and its products, visit VPMilk's official website and fanpage: facebook.com/vpmilk.
Source (in Vietnamese): baomoi.com
