From 19 to 22 May 2025, the 2025 Customer Conference “VPMilk – Delicious milk for Vietnamese families” was a great success, leaving a lasting impression on partners and customers across the country.
From 19 to 22 May 2025, the 2025 Customer Conference “VPMilk – Delicious milk for Vietnamese families” was a great success, leaving a lasting impression on partners and customers across the country.
The event was a special occasion for VPMilk to express its deep gratitude to the partners and customers who have stood by the company. It was also a chance to revisit the core values VPMilk steadfastly pursues: good products – genuine quality – heartfelt commitment.
Partners and customers listen to the company's leadership.
CHOOSE RIGHT – ACT GENUINELY – LIVE DECENTLY
At the strategy session during the conference, VPMilk Chairwoman and CEO Ms Nguyễn Thị Thu Phương shared heartfelt words:
“We don't sell trust through gimmicks, and we don't trade consumers' health for profit. Even though our resources are not yet large, VPMILK chooses the path of making milk decently — offering only good, safe nutritional products that meet the quality we promise.”
“No product is magical or a miracle cure. There are only good, honest products and people who put ‘TÂM’ — their whole heart — into everything they do. VPMilk doesn't make empty promises; we commit with our conscience — as the people who make nutritional milk for millions of Vietnamese families.”
“We don't exaggerate the value of our products; we choose transparency as our foundation.”
The message from VPMilk's leader is not only a statement of sustainable development but also an affirmation of the bond between manufacturer and distributors — connected by values and united by trust.
LISTEN – CONNECT – GROW TOGETHER
Through sessions in the North, Centre and South, VPMilk shared its upcoming strategy and listened to honest, valuable feedback from the market.
VPMilk therefore commits to:
- Stronger connections and flexible support tailored to each region
- Stronger communication about genuine nutritional value and genuine quality
- A strong, stable and long-term distribution foundation
“Buyers may make mistakes — sellers never can. Consumers buy with trust, and stores, agents and distributors are the most important bridge carrying that trust to customers,” said Chairwoman and CEO Ms Nguyễn Thị Thu Phương.
“VPMilk is committed never to trade its conscience for anything. We choose the harder but more worthy path: do it right – do it for real – do it decently.”
VPMilk sees every distributor, agent and store not just as a bridge but as a representative of the brand at every touchpoint with consumers — sharing the message of decency from the product to every household.
SPREADING DECENT VALUES – BUILDING LASTING TRUST
Through this conference, VPMilk hopes to keep nurturing a decent business community, where every product reaching consumers is the result of a responsible choice. It is not just a partnership but a bond built on trust, shared values and a commitment to grow together for a healthier Vietnam.
VPMilk sincerely thanks all partners and customers for their continued support and trust. We will keep striving to deserve that trust by bringing delicious, nutritious, safe and honest milk to Vietnamese people.
